Taking place at Swanwick Marina in September, the Swanwick Yachting Showcase is a new appointment-led yachting event designed for prospective buyers. Visitors can compare new and brokerage yachts from leading brands, meet industry specialists and arrange sea trials on selected models, with free admission available by appointment through participating exhibitors.
What to Expect at the Swanwick Yachting Showcase
Unlike a traditional boat show, the Swanwick Yachting Showcase has been created around the buying process rather than visitor numbers. Taking place at Swanwick Marina on the River Hamble, the nine-day event brings together many of the UK's leading yacht dealerships and brokerage specialists in one location, giving prospective owners the opportunity to compare new and pre-owned sailing yachts, motor yachts and catamarans at their own pace.
Entry is free but by appointment, allowing exhibitors to offer dedicated time with experienced brokers and brand representatives instead of the busy, walk-up format found at larger exhibitions. Whether you're buying your first yacht, moving into a larger model or exploring different brands, the Showcase is designed to provide a more personal and informative experience, with expert advice tailored to your requirements.
One of the event's defining features is the opportunity to arrange sea trials on selected yachts between Monday and Thursday. Experiencing a yacht on the water provides valuable insight into its handling, layout and onboard comfort, helping buyers make more informed comparisons before taking the next step towards ownership.
Location and Visitor Information
The Swanwick Yachting Showcase takes place at Swanwick Marina on the River Hamble, one of the UK's best-known boating destinations and home to many leading yacht dealerships and brokers. Its location on the Solent provides the ideal setting for sea trials and on-water demonstrations.
Admission is free but by appointment with participating exhibitors. Visitors can arrange viewings of specific yachts, meet directly with brokers and brand specialists, and book sea trials where available. With a growing line-up of new and brokerage yachts, the Showcase offers a relaxed and efficient way to compare different models in a working marina environment.
Brands and Yachts on Display at Swanwick
Although this is a new event, the Swanwick Yachting Showcase brings together an impressive selection of manufacturers and brokerage specialists, offering buyers the chance to compare a wide range of yachts in one marina. The focus is on quality rather than quantity, with leading UK dealers presenting new sail and power yachts, catamarans and premium brokerage listings.
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Catamarans: Bali, Lagoon, Fountaine Pajot and Excess.
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Brokerage yachts: A curated selection of approved pre-owned yachts from Ancasta, Universal Yachting, Clipper Marine and Sea Ventures.
Additional yachts are expected to be confirmed closer to the event, with visitors booking appointments directly with exhibitors to explore specific models and discuss the options that best suit their cruising plans and budget.
Can You Book a Sea Trial at the Swanwick Yachting Showcase?
One of the biggest advantages of the Swanwick Yachting Showcase is the opportunity to experience selected yachts on the water rather than simply viewing them alongside the dock. Sea trials will be available between Monday and Thursday of the event, giving prospective buyers the chance to assess handling, performance and onboard comfort in real cruising conditions.
The appointment-led nature of this event allows us to spend quality time with prospective owners, answer questions in detail and provide honest, expert guidance throughout the decision-making process."
Managing Director
Universal Yachting
The Showcase is entirely appointment-led, with visitors arranging viewings directly with individual exhibitors before attending. This approach allows buyers to spend uninterrupted time aboard the yachts that interest them most, ask detailed questions and compare different models without the crowds typically associated with larger boat shows.
