Alongside these premieres, shipyards used the event to unveil new models and concepts that will shape future order books, while the brokerage market remained strong with 70 superyachts for sale carrying a combined asking price of nearly $2.9 billion.
The show ran Wednesday 24 to Saturday 27 September, 10:00 to 18:30, closing at 18:00 on Saturday. Wednesday morning maintained invitation-only entry before opening to the wider public, a format that again concentrated serious inspections early in the week.
Benetti Took Center Stage
The week’s headline came from Benetti, which used Monaco to unveil two new models that will influence order books over the next cycle.
The first was the Benetti B.Loft 58M, developed with Giorgio Cassetta and positioned at 870 GT. Extending last year’s B.Loft design language into a sub-1,000 GT package, it emphasizes vertical openness and residential-style volume. Among its standout features are a 120-square-meter Cabana Club beach area and a striking 72-square-meter double-height Sky Lounge, while range is quoted at 4,800 nautical miles at 11 knots on twin Caterpillar C32s.
The second reveal was the Benetti B.Now 52M, the evolution of the successful B.Now 50M Oasis. Stretched by 1.5 meters while holding at 499 GT, it enlarges the Oasis Deck by about 20 percent and introduces a larger pool, improved crew circulation routes, and options for a forward wellness terrace or gym. Propulsion comes from twin MAN V12 engines, supporting a 4,500-nautical-mile range at 10 knots, with space reserved for future hybridization.
Beyond these product launches, Benetti also benefited from show dynamics. Feadship’s 119-meter Breakthrough had been withdrawn from the official lineup following her sale, though she remained at anchor in Monaco during the week.
That left Benetti’s 107-meter Mar as the largest confirmed yacht in the show, keeping attention firmly on the Italian builder at both the concept and brokerage ends of the event.
Model News Beyond Benetti
Several measured reveals supported the narrative that builders are refining proven platforms and targeting specific owner profiles rather than chasing size alone.
- Moonen 133 Mallorca - Announced during the New Build Conference, the 40 m steel-and-aluminum flagship slots above the 110 Mustique and 122 Martinique. With design by René van der Velden, naval architecture by Diana Yacht Design, and interiors by Vripack, it promises a 4,000 nm range at 10 knots and a flexible aft domain that can be specified either as a beach club or a stepped pool terrace. First delivery is planned for 2027.
- Custom Line Navetta 35 – The successor to the Navetta 33 measures 34.5 m with a 7.7 m beam. It introduces sharper exterior lines, expansive glazing, lighter interiors, and a range of 1,750 nm at 12 knots, reinforcing the series’ reputation for quiet, long-range cruising.
- Princess 106 Odyssey – Princess reenters the superyacht segment with a 32.3 m model centered on adaptable layouts and glass-rich decks. The Odyssey 106 reestablishes the yard in the 100-foot-plus tier and anchors a broader strategy mapped at Cannes.
World Debuts On The Docks
Several standout arrivals shaped the docks. Benetti’s 107-meter Mar became the largest confirmed attendee after Breakthrough’s withdrawal. Admiral’s 77.7-meter Amalya impressed with her two-tone hull, six-meter pool, helipad, and diesel-electric propulsion, while Feadship’s 79.5-meter Valor arrived as an expedition-ready delivery with ice-class capability, a contra-flow infinity pool, and hybrid propulsion for quiet operation.
These three captured much of the early footfall, while notable Monaco debuts such as Feadship’s Boardwalk post-refit, the classic Lady Marina, and Philippe Starck’s Wedge Too broadened the mix for inspections and private tours. On the brokerage front, the 90m Luna by Oceanco at the top end, Here Comes the Sun post-lengthening, and Amels’ Energy drew sustained interest through Friday and Saturday.
Market Context On Display
The official exhibitor count passed 560 companies, with the fleet value and mix geared more toward brokerage and refit opportunities than record size. With several late withdrawals and deliveries sliding right, the 2025 edition leaned on quality inventory and targeted new-model announcements.
Opening hours and the Wednesday invitation period helped compress principal activity into focused windows, which, by Saturday’s close, translated into a busy but efficient show rhythm for serious buyers and their teams.
What This Edition Tells Us
- Design language is converging around lifestyle flow - Larger aft platforms, glass-heavy superstructures, and flexible interior zoning continue to lead, from Benetti’s Cabana Club and expanded Oasis Deck to Moonen’s aft options and ICON’s split-level explorer plan.
- Sub-500 GT remains a sweet spot - Both Benetti’s B.Now 52M and ICON’s Mission M show how builders are packing range, storage, and privacy into regulatory thresholds that keep operations manageable.
- Brokerage gravity still matters - The switch at the top end after Breakthrough’s sale elevated Mar and concentrated focus on blue-chip listings, a pattern mirrored in steady traffic for Oceanco, Amels, and Feadship brokerage entries.
Looking Ahead
Attention now shifts to how quickly the new models convert interest into LOIs. Benetti’s pair are set up for exactly that, addressing owners who want more glass, bigger aft stages, and future-ready engineering without pushing into heavier tonnage. Moonen’s Mallorca will appeal to clients stepping up within the 40 m steel displacement bracket, while ICON’s Mission M reads as a serious platform for hands-on exploration. Princess has re-opened a path for long-standing clients to stay with the brand as they move above 100 feet.
Monaco 2025 ultimately closed as a measured, business-first edition: 116 yachts, $2.9 billion in brokerage metal, headline reveals where they mattered, and a clear read on where demand is moving. If the docks are any guide, the near-term order book will favor yachts that prioritize open-air living, privacy in circulation, and endurance at sea, with owners choosing purpose and layout over raw length.
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