With very little detail revealed so far, the British yacht builder dropped a tantalising teaser video titled “A New Class. A New Attitude.” promising a fresh and radical evolution in its portfolio.
The video sets the tone for a dramatic shift in styling and spirit, stating: "Get ready for the C Class — a bold new breed of Princess that redefines open-water freedom. This is a Princess like you’ve never seen before – crafted for those who go all out from sun-up to splashdown."
Get ready for the C Class — a bold new breed of Princess that redefines open-water freedom. This is a Princess like you’ve never seen before – crafted for those who go all out from sun-up to splashdown.
This bold language suggests Princess is targeting a younger, more adventurous segment of the luxury yacht market - one perhaps drawn to lifestyle, performance, and onboard innovation as much as tradition and craftsmanship.
A Legacy of Innovation
The C Class marks the first entirely new line from Princess Yachts since the launch of the X Class in 2020, which introduced the radical Princess X95 “Superfly” - a design that broke away from conventional flybridge layouts in favour of expansive interior volume and panoramic deck spaces. The X Class was developed in collaboration with Olesinski and Pininfarina and was followed by the X80 in 2022, further cementing Princess's position as a bold innovator in yacht design.
Before that, the yard introduced the R Class in 2018, starting with the high-performance R35, featuring carbon fibre construction and BAR Technologies’ Active Foil System.
With the C Class, Princess now appears poised to evolve once again, this time promising a new breed that embraces “open-water freedom” and a more spirited, all-out lifestyle.
All New Princess V65 to Make World Premiere at Cannes
In addition to the headline-making C Class reveal, Princess Yachts will also unveil the brand-new variant of the Princess V65 (Mk4), which is scheduled to make its world debut at the show. Part of the celebrated V Class range known for its sleek profile and sportbridge styling, the latest generation V65 promises an evolution in both performance and comfort for those seeking thrilling, open-water cruising.
Follow YachtBuyer for Live Coverage
YachtBuyer will be reporting live from the 2025 Cannes Yachting Festival on September 9th, bringing you breaking news, exclusive insights, and first reactions as the Princess C Class is revealed to the world.
Subscribe to our YouTube channel and follow us on Instagram to be the first to experience the C Class up close. This is one launch you won’t want to miss.
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