Held on the River Hamble at Premier Marinas’ Swanwick site, the appointment-led format remains central to the show’s identity. Rather than focusing on scale, the event continues to target serious buyers with a carefully selected range of brands, industry expertise, and yachts for sale.
For a full overview of the line-up, visit our British Motor Yacht Show 2026 event page, where yachts are organized by debut status and YachtBuyer review coverage.
British Builders Lead the 2026 Line-Up
Fairline, Princess, and Sunseeker once again form the backbone of the show, with each builder bringing a mix of recent launches, established models, and YachtBuyer-reviewed yachts to Swanwick.
Princess is set to present one of the most substantial line-ups at the show, spanning multiple ranges and sizes. At the center of its display is the Princess X80, one of the largest yachts attending and a model that has secured a YB 5 Star award, earning its place in the YachtBuyer Hall of Fame following an in-depth review. The X80’s two-deck layout and five-cabin configuration place it at the upper end of the show’s offering, both in scale and capability.
Alongside it, Princess will showcase models from its Princess F Class and Princess V Class ranges, including the F58, V55, and V50, giving buyers a clear view across the brand’s current production spectrum.
Sunseeker returns with an equally broad presence, bringing together several of its core models across different segments. Among them is the Manhattan 55, another YachtBuyer Hall of Fame inductee, recognized for its well-resolved layout, strong cruising performance, and practical onboard design.
The wider display is expected to include the 90 Ocean, 76 Yacht, Predator 75, and Superhawk 55, creating a varied line-up that moves from high-volume cruising platforms through to more performance-focused designs.
What makes the British Motor Yacht Show stand out is its focus. It’s not about scale for the sake of it, it’s about bringing together the right brands, boats and audience...
General Manager
Premier Marinas Swanwick
Fairline will continue to build on its Targa series, with the Targa 47 GT and Targa 50 both expected to feature. The new-generation 47 GT marks a clear step forward from its predecessor, introducing a more flexible layout, increased accommodation options, and updated helm technology aimed at longer, more versatile use.
Curious what sets these models apart? Explore our YachtBuyer reviews before stepping aboard at the British Motor Yacht Show:
A Broad Range Across Key Yacht Segments
Beyond the founding trio, the 2026 edition introduces a wider mix of exhibitors, giving buyers access to a more varied selection across different yacht categories.
The on-water line-up is expected to include a mix of established and newer models, such as the Absolute 52 Fly, Fleming 55, Galeon 560 Fly, Pardo 38, and Azimut Fly 68. Together, they form a well-balanced cross-section of the current market, from entry-level motor cruisers to larger flybridge yachts.
Ancasta returns with a multi-brand display that includes Beneteau, Bluegame, Prestige, and Protector, continuing its role as one of the show’s most comprehensive exhibitors. Argo Yachting will present a European-led selection, with brands such as Pardo and Galeon contributing to the performance and flybridge segments.
First-Time Exhibitors
Several new names will join the show for 2026, adding further range across European builders. Marex, Targa, Sasga, Viggo, Haines, and Interboat are all expected to be represented, widening the mix of styles and build approaches on display.
Cockwells will return with the Duchy Sport 25, a new model for 2026 and a notable step for the range as its first trailable, outboard-powered design. The model introduces greater flexibility for owners seeking a more accessible entry point into the Duchy lineup.
Beyond the Boats - Ownership Expertise on Display
Away from the pontoons, the show continues to build out its shoreside presence, bringing together specialists across key areas of yacht ownership. Show sponsors CGI Finance and Pelican Insured will be joined by Premier Marinas, which operates more than 15 locations across the UK’s south coast. Swanwick remains one of its primary motor yacht hubs, providing the infrastructure behind the event.
Visitors will also have access to technical and aftercare expertise from companies including Nautafix Global, Maritime Yacht Services, Global Marine, Knight Marine, and Atlantis Marine Power. Decking and finishing brands such as Aquadeck, Permateek, and Elite Teak will present material options and onboard solutions, while Williams Jet Tenders will represent the tender segment.
As the 2026 edition approaches, the expanding exhibitor list and steady return of key industry names point to a show that continues to refine its position within the UK’s motor yacht calendar.
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